Monday, May 12, 2008
Ford Kuga
You really can’t fault Ford’s consistency, on two counts.
Firstly, if there’s a niche going strong, it will be years after everybody else has done it before the Blue Oval joins in with one of its own products.
Secondly, when Ford brings out new products these days, invariably they are of the very highest quality. car rental uk national car rental
The new Ford Kuga pretty much ticks these two boxes.
So slow to market, it’s behind even the usually glacial decision-making process of Volkswagen, yet in nearly every way it oozes quality, style and sophistication. car rental us national car rental
Even the name is spot-on, sounding like chunky Lion King pup Simba’s younger brother, and reflecting its compact, muscular appearance.
Indeed, in a sector where looks and image are vitally important, Ford’s director of design Martin Smith has aced it with the Kuga, taking the four-square SUV proportions that attract families and imbuing it with little flourishes here and there that make it the best looking of its kind on the market in my eyes. guy salmon
Then there’s the driving dynamics, which Ford reckons are class-leading, a solid dependable diesel engine, a wide range of lifestyle options and equipment, strong residual values and class-leading CO2 figures.
Before you ask, this isn’t an advertorial paid for out of Ford’s advertising budget, and I apologise if it sounds like one, but this really is a fantastic car.alamo car rental
Let’s temper things before it gets too sycophantic.
There are no door bins on the back doors, which is ridiculous.
And if it’s raining, water will disastrously leak on you through the split rear tailgate when it’s open. car rental uk
Make sure your drivers understand these inadequacies before opting for three years of limited storage and wet-necked hell.
Ford has only 6,000-7,000 Kugas to sell in the UK annually, as production is limited. car rental us national car rental
That means there will be plenty of disappointed customers who didn’t act quickly enough.
Of those available, it is reckoned that around two-thirds will be retail sales. car rental uk
I’d think this was utter tosh at the best of times – with the lowest CO2 in its class, priced at around £20,000 and made by the fleet industry’s largest manufacturer, I’d be amazed if only a third went to fleets.
But Ford has a bit of a thing about talking up its retail share at the moment, and it’s a message that is getting repeated often enough to make you think there’s a deliberate communication strategy going on.
Whatever the theory of the marketing, what are the 2,000 lucky company car drivers going to get with the Kuga? national car rental
Apart from the handsome appearance, the interior also feels well made, clear and functional without being dull, with enough space front and rear without being exceptional (it is built on the Focus platform, after all).
There are two trim levels – Zetec and Titanium – with the first starting at £20,500 and the higher model at £22,500. car rental uk
The Zetec has interior colour styling cues inspired by trainers and sports bras, with flashes of blue or orange across the seats and doors.
The Titanium’s more low-key colour scheme works much better.
Firstly, if there’s a niche going strong, it will be years after everybody else has done it before the Blue Oval joins in with one of its own products.
Secondly, when Ford brings out new products these days, invariably they are of the very highest quality. car rental uk national car rental
The new Ford Kuga pretty much ticks these two boxes.
So slow to market, it’s behind even the usually glacial decision-making process of Volkswagen, yet in nearly every way it oozes quality, style and sophistication. car rental us national car rental
Even the name is spot-on, sounding like chunky Lion King pup Simba’s younger brother, and reflecting its compact, muscular appearance.
Indeed, in a sector where looks and image are vitally important, Ford’s director of design Martin Smith has aced it with the Kuga, taking the four-square SUV proportions that attract families and imbuing it with little flourishes here and there that make it the best looking of its kind on the market in my eyes. guy salmon
Then there’s the driving dynamics, which Ford reckons are class-leading, a solid dependable diesel engine, a wide range of lifestyle options and equipment, strong residual values and class-leading CO2 figures.
Before you ask, this isn’t an advertorial paid for out of Ford’s advertising budget, and I apologise if it sounds like one, but this really is a fantastic car.alamo car rental
Let’s temper things before it gets too sycophantic.
There are no door bins on the back doors, which is ridiculous.
And if it’s raining, water will disastrously leak on you through the split rear tailgate when it’s open. car rental uk
Make sure your drivers understand these inadequacies before opting for three years of limited storage and wet-necked hell.
Ford has only 6,000-7,000 Kugas to sell in the UK annually, as production is limited. car rental us national car rental
That means there will be plenty of disappointed customers who didn’t act quickly enough.
Of those available, it is reckoned that around two-thirds will be retail sales. car rental uk
I’d think this was utter tosh at the best of times – with the lowest CO2 in its class, priced at around £20,000 and made by the fleet industry’s largest manufacturer, I’d be amazed if only a third went to fleets.
But Ford has a bit of a thing about talking up its retail share at the moment, and it’s a message that is getting repeated often enough to make you think there’s a deliberate communication strategy going on.
Whatever the theory of the marketing, what are the 2,000 lucky company car drivers going to get with the Kuga? national car rental
Apart from the handsome appearance, the interior also feels well made, clear and functional without being dull, with enough space front and rear without being exceptional (it is built on the Focus platform, after all).
There are two trim levels – Zetec and Titanium – with the first starting at £20,500 and the higher model at £22,500. car rental uk
The Zetec has interior colour styling cues inspired by trainers and sports bras, with flashes of blue or orange across the seats and doors.
The Titanium’s more low-key colour scheme works much better.
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Wow..... it seems to be great. Would like to drive this car. Alamo is also one of the best online stores I used to visit for car rentals.
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